Brand Love:

Frontyard Festival™ Presenting Partner AdventHealth

In December 2020, we did the impossible. We brought our community back together safely and creatively, and brought live entertainment back to the Dr. Phillips Center. But first, we had to turn our building inside out.

This totally new, one-of-a-kind outdoor experience was our Frontyard Festival™, presented by AdventHealth—a longtime partnership focused on how wellness and the arts intersect. It was a perfect fit.

A whole year later, we said goodbye (for now ) – so we’re looking back at how this award-winning idea came to life with the help of our friends at AdventHealth which included national recognition with both a 2021 Silver American Business “Stevie” Award and the 2021 Downtown Orlando Partnership’s Golden Brick Award for Innovation.

While most performing arts venues around the country were shuttered, AdventHealth’s partnership allowed the Dr. Phillips Center to stay relevant, engage new audiences by bringing the community together, and put colleagues and artists back to work during a pandemic. Through diverse programming, the Frontyard hosted over four hundred and thirty shows with just over ninety-thousand guests safely in attendance, a percentage of which was a guests’ first show at the Dr. Phillips Center.

“Early in the pandemic, there was limited and mixed guidance on how to react and live with COVID-19 for performing arts centers,” said Dr. Phillips Center EVP of operations Spencer Tong. “During our group meetings and one-on-one discussions, [AdventHealth’s] Dr. Hendrix provided critical information and advice to our team, which contributed to the development of our health and safety plan.”

Spencer added, “As an integral part of our health and safety committee, AdventHealth and Dr. Hendrix have been instrumental to our safe and innovative approaches in bringing the community back together, a return of jobs and providing a spark of life to the live entertainment and arts community.”

“AdventHealth is proud of our collaboration with the Dr. Phillips Center and our local leaders to bring the arts back to Central Florida,” said Sharon Line Clary, vice president of strategic marketing and communications for AdventHealth Central Florida. “Arts and entertainment are essential to positive growth and healing, and Central Florida is fortunate to have such a great venue. We look forward to our continued partnership with Dr. Phillips Center and supporting our community, the many performers and artists, and helping our neighbors feel whole.”

“We are very proud of the results of the Frontyard Festival™, presented by AdventHealth,” said Dr. Timothy Hendrix, medical director for AdventHealth Centra Care. “We provided guidelines based on science and updated them as needed. As a result, we were able to bring joy to our Central Florida community during hard times.”